![]() ![]() → Key content: Why images are the future of ecommerceĪvoid confusing these three with other types of image file that are common but are larger in size because they maintain the original image quality, such as SVG (vector format), TIFF or RAW. These are the three most common formats to be used when compressing online images and uploading them for use on websites, apps and other channels such as marketplaces (they are the formats required by Amazon, AliExpress, Google Shopping, etc.). ![]() The image quality is not reduced as much (but the files are larger).Better for photographs with high contrast or fewer colors, and for illustrations.In ecommerce it is more common for images to need an opaque white background, so you will find JPG more useful. The best format for photographs that need to include transparencies.The quality is reduced, but the files are highly optimized.Best for photographs, especially if they are low contrast.The recommended format for websites and online ecommerce catalogs.→ Product photography or mockups? Discover which one is better for you Types of compressed image formats JPG A LOW compression means that the image will be exported at a higher quality and the file will be larger.A HIGH compression means that the image will be of lower quality and the file will be smaller. ![]() Naturally such files are larger, so this method is not useful for the purpose of optimizing images for websites and ecommerce.īe aware! Image compression terms may be confusing:
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